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Website Content

Complete the necessary information to publish on your website. If you have additional content that will come later you must send this additional content to webcontent@wfadvertising.com. Please state what page(About Us, Services, etc.)that this content will be added to. Depending on your contract there might be additonal charges to add content.

On the About Page, people are looking to find basic company information. How long have you been in business? What is the company’s background, who are the company’s leaders? Following the home page, this will likely be the most visited page on your site; this page helps to establish credibility with your target audience.
 
Are there any accomplishments, affiliations, certifications  that you should include to help establish trust with your visitors? In short, this page characterizes your company and describes what clients should expect of your organization.
 
If you have testimonial letters, this page would be a good area to feature them. If you have enough testimonials you may decide to have a separate testimonials page. We recommend to keep testimonials short and sweet, visitors are  impatient, they will  quickly scan the pages for relevance.

You may also consider embedding a video from youtube.com or vimeo.com of you  talking about your business or any other relevant video or audio you may have.

On the Services Page, list and describe your various levels of services, including if applicable whom you serve and where you provide these services. If it is appropriate it could be beneficial to list the clients you provide service for, listing the benefits they receive.

If you wish to include your client’s logos you can include them here if you choose. Listing the types of business or industries that you serve helps visitors to identify your company as the right fit for their common interest, experience or type of business. If you provide a service for a specific niche industry then write an overview of explaining this service.

On the Products Page describe the main offering, yielding the most reward; provide details, features and benefits. If possible list example solutions to describe how your product or products meets business or consumer needs. Featuring a sample case study is a good way for visitors to catch this messaging in story format.

Next, list each offering or category of product offerings; providing the details necessary for visitors to understand important factors such as availability, how to purchase, requirements, warrantee, fulfillment, and return/refund policies, etc. Prepare or gather full size photos of your products at about 800 pixels wide. For product offerings that are a custom solution, or an implementation of a group of products, provide photos of this type of implementation or bundle(s); and describe how the components work together to create the solution(s) you offer.

Social Media. Please list any social media contacts or profiles that might be useful to your site, such as your twitter name, Facebook business page url, Linkedin profile etc.

Upload Images
Attache any images, including your logo that you might find useful in your website. Please limit to 5 images. All images must be no larger then 800x800 pixles. If you have images that are larger then 800x800 pixels send them to webcontent@wfadvertising.com